With more and more readers preferring to consume content on their mobile device, publishers are witnessing firsthand the importance of having a strategy for their content which is optimised for mobile. One of the most common questions we hear publishers ask is how do they effectively go about transforming their print ads for their mobile audience? Since […]
There is a combined total of over 2.6 million apps currently available in the two largest app stores—iTunes and Google Play— and with only the minority of apps generating the majority of downloads, it wouldn’t be unfair if you assumed that attracting and retaining app users is a difficult task. However, success does not necessarily […]
For magazine publishers looking to make an impact in the digital market, having a strong content marketing strategy has become a requirement. The problem, however, is that churning out enough high-value content to meet the demands of your information-hungry market is a time-consuming and quite often expensive task for small to mid-sized publishers. Many publishers […]
It is no secret that the consumption of video is eclipsing all other media on mobile devices. Youtube has revealed that more than half of their views now come from mobile devices, and the number of hours people spend watching videos on mobile is increasing by 100%, year over year. EMarketer also stated that 2015 saw 107.1 […]
As anyone who has made a living in the publishing industry knows, it would be foolish to discredit the importance that print has played in forming and fostering the strong relationships between your brand and your loyal readers. The problem arises however, when publishers fail to update their publishing strategy to appeal to the rapidly growing mobile market. Many publishers have already […]
You only need to walk down a busy street filled with people immersing themselves with media on their smartphone to see that the profitable future of digital publishing is with mobile. If you’ve been trying to get by with presenting the same print or desktop experience to your mobile readers, it will not take you long to realize that you […]
In an age where there are more mobile devices than there are humans it is no surprise that mobile usage has drastically redefined the way that people engage with content online. For magazine publishers of all sizes it is fast becoming a necessity to have a mobile content marketing strategy in place so that you […]
With over 63% of all smartphone users worldwide accessing online content through their mobile devices before any other type of platform as of 2015, it should come as no surprise that the mobile platform is here to stay. If you’re a magazine publisher, however, simply dipping your toes in the proverbial mobile waters isn’t enough in […]
Prompted by the widespread push to optimise content for a rapidly growing mobile audience, publishers of print and online content are facing the question of how best to update their ad strategy in a way that both compliments and builds upon their original print ads. For those who have yet to take the leap into […]
In recent years, Google has made no secret of the fact that mobile-optimized sites are more important than ever. As a huge portion of Google’s users are on smartphones like the iPhone (and Google makes most of its money from the ad revenue generated by these searches), this makes a great deal of sense. They’ve […]
