As anyone who has made a living in the publishing industry knows, it would be foolish to discredit the importance that print has played in forming and fostering the strong relationships between your brand and your loyal readers. The problem arises however, when publishers fail to update their publishing strategy to appeal to the rapidly growing mobile market. Many publishers have already […]
You only need to walk down a busy street filled with people immersing themselves with media on their smartphone to see that the profitable future of digital publishing is with mobile. If you’ve been trying to get by with presenting the same print or desktop experience to your mobile readers, it will not take you long to realize that you […]
In an age where there are more mobile devices than there are humans it is no surprise that mobile usage has drastically redefined the way that people engage with content online. For magazine publishers of all sizes it is fast becoming a necessity to have a mobile content marketing strategy in place so that you […]
With over 63% of all smartphone users worldwide accessing online content through their mobile devices before any other type of platform as of 2015, it should come as no surprise that the mobile platform is here to stay. If you’re a magazine publisher, however, simply dipping your toes in the proverbial mobile waters isn’t enough in […]
Prompted by the widespread push to optimise content for a rapidly growing mobile audience, publishers of print and online content are facing the question of how best to update their ad strategy in a way that both compliments and builds upon their original print ads. For those who have yet to take the leap into […]
In recent years, Google has made no secret of the fact that mobile-optimized sites are more important than ever. As a huge portion of Google’s users are on smartphones like the iPhone (and Google makes most of its money from the ad revenue generated by these searches), this makes a great deal of sense. They’ve […]
As a publisher, you’ve most likely already determined that the future of your company will depend on how well you cater to people who use mobile devices to get most of their information. From your archive of publications waiting to be set free from their storage as portable document files to the new content that you […]
7th March, 2016, Sydney, Australia. Sydney-based mobile tech provider, Realview, have announced the launch of their cutting-edge new mobile publishing and marketing platform, Partica. This unique and unrivalled platform is set to disrupt the mobile tech space and transform the way we consume print media. In today’s digitalised world, the production and distribution of print […]
If you produce magazines, newspapers, brochures, reports, or other printed content, chances are you’re always looking for opportunities to expand your readership and grow your brand. One way you can do so is by adopting a mobile publishing strategy. As you know, the internet is playing an increasingly bigger role in our lives with each passing day. Here […]
