Facebook Pages are well designed for promoting digital publications. It provides an easier, more cost-effective platform for marketing your business, brands, or titles. Setting up a Facebook page for your digital publication is always a good audience development strategy. Promoting on your Facebook page is the same as how you do it on your own Facebook […]
In digital publishing, there are many tried and true strategies to sustain magazines that seem to work time and time again. The unfortunate problem with them is that they offer no competitive advantage over others that are trying to do the same thing. Every digital magazine publisher should understand how to keep their publication better […]
We all know that all digital publications have followed the same basic evolution. It starts with the interest about the technology and the iteration of it to a place where the platform has mass media reach. The denouement, and the thing that gives the platform longevity, is the content shared on it. This is true […]
Sound mobile design is crucial for online newspapers. It appears that the approach used by many news publishers when optimising for mobile is simply to scale down their news site and make it responsive. But, this approach won’t get any mobile newspaper foster a sticky relationship with its users. If your news site has already […]
Co-branding is the practice of combining two or more brands, creating more value, differentiation, and therefore bucking up consumers to avail of a best-of-both-worlds kind of offering. It is an often-overlooked strategy that could generate a new level of interest and excitement from your customers. In digital publishing, co-branding works best if rolled out with a […]
“Reader lifetime value” is an extremely significant measure for any digital publication. Yet, it’s one of the least understood and most overlooked metrics in digital publishing business — especially now that calculating it has become more and more dynamic. It is particularly important mainly because it gives you an idea if a particular reader will […]
What’s next after digital publishing starts to catch on? Everybody wants to stand out in the world of digital publications. This is a challenging feat for any publisher as many humps still exist, constraining them from differentiating ways in presenting, packaging and milking from their digital magazine editions. But whether your audience is global, encompassing, […]
High barriers to entry once protected publishing companies from competition. Publishers had the knowledge of buying processes and distribution clout to secure their position in the market. But their piece of pie is now under attack as the industry shifts toward digital content and away from dependence on print publications. And this trend is demanding […]
