With more and more content being consumed online, publishers are going beyond tactical one-offs, and taking an urgent and more thoughtful strategic look at the transition to digital publishing as a core part of their business. However, with huge challenges such as device fragmentation, developing a digital publishing strategy can be overwhelming. If you are […]
Is it time for journalists to be thinking about a new career? Robowriters have all the consistencies humans lack. They don’t get sick leaves nor break times, they don’t complain, they don’t show up late, they never waste precious time and they don’t wait for mood to set in before their words start flowing. Today, […]
Ads are generally viewed with disdain, and those featured on websites are often particularly treated as pesky. That is why so many people now are using web browser add ons, which are designed to block ads from appearing when they visit websites. From a user’s perspective, the appeal is obvious — ad skippers offer stress-free […]
Content covers everything from articles, blog posts, website copy, letters, infographics, photos, podcasts, social media posts, interviews, and videos. It can be in the form of written, auditory or visual. Its creation and distribution also revolves around a specific target audience in mind. If you do a cross-section of any successful digital publication, you’ll figure […]
Digital publishing makes it easier for today’s audience to access legacy publications. Though the doors to most of the world’s oldest publishing houses may be shut, access to some of their titles are still very much open to readers across the whole world through digital archives. Noteworthy issues that were previously only available to the […]
Everything is a publishing platform these days. The amazingly broad new platform consists of the internet of things– sprouting from apps through social media, from Linkedin through Facebook, Snapchat and more. Let’s not forget wearables also right? But if we take a more purist stance on this matter then we would probably say that only […]
Every publisher knows audience data from paywalls is incredibly valuable – it attracts advertisers by enabling them to deliver highly targeted ads to precisely defined audience segments. Every time an audience pays for content, publications have the potential to grow and enhance their audience data sets and then to use this data to win advertisers. […]
Reading experience has become increasingly more important over the years as more digital channels are competing for audience’s attention. The same editorial style can’t always be used with all the platforms available today. You can’t afford to simply produce content the way you used to. Because readers are bombarded with hundreds and even thousands of […]
Today, more than ever before, it is crucial to go beyond creating individual stand-alone products in publishing. You should strive to make your product line cohesive to make it easier for your target audience to understand and consume a topic to their liking, rather than trying to piece together stories on their own. While news readers […]
Multiplatform publishing bolsters your position as a forward-thinking brand or publisher who understands the intricacies of multiple channels and uses them to deliver messages to your target audience. Among the most crucial aspects of cross-platform success is content design that plays well in a variety of devices. That includes remembering the differences between desktop and […]
