In this post, we established that knowledge of your readership is key to creating an immersive digital reading experience, as we featured Mequoda’s 2014 Digital Magazine Reader Habits. It provided us key research findings on digital magazine readers’ profile, behavior and preferences. Today, we follow through with an infographic from Digital Storytelling Lab, which encapsulates […]
Business logic will tell you that if you have something that fulfills a need or a want, charge for it. Makes sense, right? But, this age is challenging that logic. With a wide variety of media offering information to us from everywhere and at all angles, charging for the pleasure of reading your digital publication […]
Running a digital magazine can be a profitable venture especially if you are operating within a niche market. With testimonies of high subscription figures and loyal following, the success of niche digital magazine is driven by content that is very specific to a chosen audience. Many people mistakenly believe that hyper-targeting is a disadvantage but […]
Having an engaged digital audience base that converts and read your online or mobile newspaper regularly is rewarding. By growing your readers, you have more possibilities of being recognized and attracting advertisers. Today, there’s never been more competition for audience’s attention, and publishers also have more opportunities than ever before to engage with a wider […]
Questions arise when it comes to digital media and children. Studies on risks of devices on children, the effects on their innocent, sponge-like minds have parents develop harrowing concern and guilt. Yet, it doesn’t stop parents from keeping tablets and smartphones away. According to a report from CHILDWISE Monitor Preschool, 42% of children aged 0-4 are […]
Welcome to the age of wearable technology, where personal effects such as watches and eyeglasses serve a bigger purpose than just merely articles. ‘Microinteractions’ are being made by transforming these items into cutting-edge computers designed to receive, transmit, and display information in ways never before imagined. Leading the expedition to this fresh platform are tech […]
The New York Times Director of News Analytics, James Robinson, spoke at the Digital Book World 2015 about gauging reader engagement. “Engagement is a state of mind,” Robinson says, “It’s like love. And how do you measure love?” What’s interesting about his short presentation is his confession that their publication is actually more familiar with its […]
The proliferation of mobile devices provide a great opportunity for publishers and advertisers to leverage the strength of publications’ historical reader relationships and also attract new readers through digital editions. Today, publishers and advertisers have a portable, convenient way to connect with audience, enhance their experience via interactive content, and generate revenues in new ways […]
