The main driver behind content creation has always been motivated by finding audience, figuring out what they want and thinking of ways to engage with them. The biggest challenge in the process though is growing them and sustaining their interest. If you’re a publisher, you probably already know that sometimes growing your audience doesn’t come […]
People access news from a variety of devices nowadays. Anywhere we go, there’s instant access to content through a mere tap of a finger. This age of hyper-connectivity demands to change the way content is created and distributed, allowing for a more meaningful audience experiences. But sometimes, technology evolve faster than news organisations can adapt. […]
Many people ask how to convert PDF to HTML. But what does that really mean? We all know what a PDF is, but converting PDF to HTML means different things to different people. What do you think PDF to HTML means? Do you just want to be able to view a PDF in a browser? Are you […]
In choosing a font for your digital publication, the needs of your audience should always be taken into consideration. The purpose of choosing the right font is to engage the audience. This is the case no matter what type of digital publication you are creating. As such, the age range and interests of your target […]
Identifying and selecting the right key performance metrics is a great strategy to measure the performance of our advertising efforts and spot those areas in our digital publishing where we need to make improvements. But sometimes, it gets tough to figure out the right measures and determine the sucess or failure of ads inside our […]
