Today’s audiences demand a seamless, coherent experience from publications and brands. They expect access to quality and engaging content across a variety of platforms – print, phone, tablet, and desktop; and in situations that don’t come with an internet connection. And with these plethora of choices, readers have become more knowledge-driven, economical in terms of […]
Color scheme is the choice of colors used in design for a range of media. It is used to create style and appeal. Colors that create an aesthetic feeling when used together will commonly accompany each other in color schemes. A basic color scheme will use two colors that look appealing together. For example, the […]
Key performance indicators (KPIs) provide valuable insights into how your content is doing. It tells you how many people gets to see your content, whether or not they like it, and how they are consuming it. The right KPIs for content performance can show you which ideas are working and which you should look to […]
Remember our post on how performing arts sector is leveraging on digital archives to bring their past yet precious performances to life? We’ve pretty much established on that feature that dusting off archives and putting them online is, undoubtedly, a good idea. As in the cases featured by Richard Watts, there’s pride in preserving past […]
