There is nothing more crucial for your flipbook than content. You can’t get very far with a flip digital publication without quality content. Content is the foundation of any type of digital publishing. Besides that, you do require it even during your launch or marketing. But if you look around, you’ll find that the majority […]
Being a journalist is a hard work. You’re on a 24-hour grind. You’re on, then off, then on again. News happens on its own schedule and you, as a journalist, are at its mercy. You already have so much in your plate. You need to investigate, transcribe, package the story, submit, re-edit, and are near […]
I can’t stress more on the importance of digital archives for news organizations. To cite succinctly, this is the most efficient way to preserve well-researched stories, increase reach and access, and support most publishing businesses’ strategic goals. The adoption of digital archives in journalism industry says a lot about publishers’ hesitations on the whole process– in […]
Is digital publishing the future of menus and wine lists? A lot of restaurants today think so. Members of the food service industry are getting increasingly creative with how they utilise digital media to present their menu and engage with their customers. Early last year, Pizza Hut piloted an interactive digital tabletop enabling customers to […]
Digital ad fraud has the potential to wreck not only publishing companies’ bottom line, but also their reputation. A lot of money is being lost at a time when budgets are tight, and this leaves the digital publishing industry with no choice but to start fighting ad fraud, ready or not, by matching its coordinated […]
In the past, news media competition led to various production routines dictated by the deadlines of print distribution. It was a production line that starts from gathering of information for the news story, to transcribing or typing, to editing, designing, scheduling, printing and down to distributing. This routine designed to deliver news information at fixed times […]
Flip books make it easy to sell directly from the pages of a digital publication. However, there’s a general lack of understanding of how to game it to one’s advantage as a publisher. Some publishers enhance content with advertorial elements. Some, with all flipbook’s possibilities, are pursuing unconventional, unethical modes of advertising simply to boost […]
If you take some time to review your assets and find that you have a pretty good content, your numbers should be following. If not, it’s most probably because you’re just simply publishing content. It might be that you’re missing a call to action. Or your content might be too high level which makes it […]
Millennials are a profitable customer demographic, but attracting them to your news content is no easy job. This is especially true if you are relying on traditional newspapers. Appealing to this generation requires a unique approach. There is no question that millennials tend to be more active in using digital media to seek and absorb information […]
Digital flipbook brochures are an attractive and cost-effective way to communicate with your target audience. If you’re a business owner, I am hoping you’re already exploting this marketing tool to your advantage. Flip digital brochures can be used to provide information on what your products or services are and/or why your target consumers need them. […]
