Tablet advertising is growing at a fast rate like any other type of interactive marketing. And that’s because tablet ads work. A previous research from News UK Commercial has revealed that advertising in the tablet edition delivers the same levels of ‘engagement and memorability’ as the print version. And if the tablet ads have interactive […]
Digital magazines take advantage of digital publishing technology. Unlike print, it allows adding of animations and links within the magazine to make it more informative or aesthetically better. The cost of printing is eliminated and the publishing price is greatly reduced, so most digital magazines do not require the same amount of advertising that print […]
According to an eye-tracking research conducted at Missouri University of Science and Technology, it takes users less than two-tenths of a second to form a first impression when reading content online. Researchers found that an average digital audience spends about 2.6 seconds scanning an online page before focusing on a particular section and spends an […]
Getting your target audience interested in your products or services by propagating buzz-worthy content is an effective way to build a loyal community. This does not only result to increase in sales and traffic but it builds a throng of followers, who seed your message in your market’s daily dialogs. Since successful digital relationship relies […]
While publishing has evolved with the dawn of digital, the skill sets of and expectations from publishing companies’ sales teams have evolved as well. To be effective, the people who drives your sales and revenue do need to be able to understand technology, manipulate numbers, and be able to critically evaluate the processes that are […]
Google was initially formed in 1998 to organize information and make it accessible to audiences globally. Google went on to organize this information into news, videos, shopping, images, maps, books, flights, apps and other forms. Today, Google stores billions of web pages online and has now become the largest search engine in the world. Its […]
There are many reasons that generating income from digitising collections is a good idea, whether you are a publisher who owns a magazine or journal archive, or work for any other council or organisation that keeps an archive. As long as your collection is valuable and interesting, it will be suitable for driving revenue. With […]
Recently, we had a post discussing the sobering results of Distil Network‘s survey on how publishers are coping with bad bots and how big of a threat digital ad fraud will be in the next 12 months and more. Today, we equip you with a downloadable chapter extract from FIPP’s Innovation in Magazine Media 2015-2016 […]
It takes effort keeping your audience interested. They’re fickle and it’s easy to see why. There are so many magazine apps available and it’s convenient for them to just delete one and download another. While it’s true that downloads are indication of app value, this metric is not what advertisers or investors find valuable. Google […]
For the art industry, digitising collections give institutions flexibility in showcasing artworks, ultimately making the pieces more eye-catching, informative and interesting. That’s why museums and smaller art galleries have quickly adopted digital media and are already beginning to create digital, truly interactive, exhibition catalogs. Featured below is an article posted on Open Culture, showing how […]
