There’s a misconception that older generations don’t do a lot of reading online. And many assume that today’s seniors are too intimidated by digital devices or lack the wherewithal to navigate online publications. Studies however points to this group as becoming more adept with consuming content online. Though seniors group are underrepresented in the population […]
Digital publishing is engineered with strategy experiments. It is encouraging that many publications pace the floor of the digital game courageously. They have tested painstakingly with content, subscriptions, editorial strategies — and continue to do so. There have been hurdles, of course. But there has also been a wealth of learning and results — giving […]
Approximately 65 percent of the population collects information with their eyes. This chunk of audience processes graphics, illustrations and charts 60,000 times faster than text. It is for this reason that visual appeal has always been a major consideration in marketing products and businesses. More so, digital sales and marketing collateral with videos and other […]
The digital space is a publishing medium which gives you the means to think outside of the box in order to maximise your content, accumulate a larger digital readership, and even boost revenue from online subscriptions. However, if you are coming from a predominantly print background, you may not be aware that what works for […]
