Is Digital Publishing a young person’s game? The Millennials are history’s first generation of digital natives. The digital world isn’t something they’ve had to adapt to, it’s all they’ve ever known, and it’s their invaluable platform for gathering information and social interactions. Often, they are cited as the generation responsible for the challenges facing print, and yet they represent […]
While often overlooked by publishers, ensuring you do the most to boost your app’s ranking in the iTunes app store will make sure your publication is visible to as many potential readers as possible. Below are a few simple tips which you should keep in mind when preparing and managing your iOS app: Keywords Make […]
Price-sensitive readers have for years been looking for means to consume quality content without spending too much. With its ingrained virality, Social Currency solves this major pain point of readers and digital publishers. Social currency not only builds brands for publishers but it also involves the action of sharing content that can result to a reader’s increase […]
According to a recent study, investors assign higher valuations to organizations that embrace emerging technologies, such as big data, social media, the Internet of things and mobile, to connect to the world around them. Many businesses, especially private ones, do not recognise how much technology has improved in the recent years and the positive impact it […]
Most publishers who check their analytics will notice an increasing percentage of their readership are accessing the online publication on a mobile device. Knowing the difference between a mobile viewer and a mobile app will help you choose the best platform solution for your epublishing. Mobile Viewer The mobile viewer displays your HTML flipbook when opened […]
In digital magazine world, consistent design is very important; it not only represents your brand value, but it also engages your readers for a long period of time. While various techniques give a designer plenty of room to get creative, it is ultimately important to remember that every digital magazine needs some degree of consistency […]
Apart from the minimum requirements needed to submit a flipbook app to iTunes, epublishing your digital publication in the Newsstand requires the following: Enable your app for Newsstand in iTunes Connect. Regularly update your content (we recommend at least quarterly). Make available at least one reoccurring in-app purchase product (which can either be paid or free). […]
More and more publishers are looking at electronic content delivery to address needs of readers, like us, who have grown to be more comfortable with digital formats. But deciding on a format, whether a digital replica or a more interactive digital edition of a print publication, can be both confusing and challenging. Each format has […]
The Interactive Advertising Bureau (IAB) and C3Research released a study that shows superiority of Display Rising Star ads in brand building over legacy ad formats in the IAB Universal Ad Package (UAP). Display Rising Stars ads, introduced by the IAB in 2011, are creative, interactive ad canvasses that use rich, tasteful and eye-catching ad units. […]
As magazine brands have come to encompass more than just a paper product, publishers have discovered the rhapsodies of digital publishing such as the ability to measure minuscule fragments of everything from ad clicks to page traffic. Fast forward to today’s myriad of activity and audience data, which are available to gauge overall health of digital […]
