What’s old again is new again as they say. Publishers today are becoming quick on the uptake in realising the value of their past content. Today’s technologies allow us to revisit publications and find refreshed meaning from them than was ever possible when they were first printed. With 47 years of music journalism, Rolling Stone is […]
How do you feel about reading a digital magazine that can replicate your presence in imagined worlds? In what seems to be an exciting development for publishers (also for every industry!), Microsoft HoloLens can potentially spark the next phase of publishing evolution. It can emerge as a possible outlet for future digital publications. There are a lot of major […]
Looking for a push to move to the digital boat? Kyodo News reported that sales of books and magazines in Japan dropped 4.5% from 2013 to 2014 to an estimated 1.6 trillion yen, their largest fall on record. Meanwhile, digital publications have grown steadily, developing into a 101.3 billion yen market in fiscal 2013, up 31.9 percent from the […]
People are passionate about their community newspapers. These newspapers generally have a loyal print subscriber base. It is important for digital newspapers that they bring their customers with them in addition to acquiring new subscribers who prefer to consume their preferred media digitally. This begs the question. How best should I market my digital newspaper to my existing print […]
One of the great benefits of legacy publishers over digital nouveaus is their access to years of evergreen properties. These are content that can get new life, which if resurfaced or repurposed can earn more than how much it used to generate during its very first publish. Take for example the City of Thunder Bay. […]
Social Media is often viewed as a gizmo. It’s an advanced toy that can kill anyone’s precious time quickly. As the ePublishing industry matures, being fun and cute are words not enough to integrate social media into your publication. So, can publishers really leverage on social media? These 5 findings, cited by Digiday‘s Senior Editor, Lucia […]
Google earns highest trust from newsreaders by creating cultures of innovation. More than the freshness, excitement, and creativity, news consumers are now recognizing search engines’ re-invention of how news is gathered, expressed and engaged with. John McDuling of Quartz reports that: “Online search engines have overtaken traditional media as the most trusted source for general news and […]
The approval process for epublishing a flipbook app in Apple’s iTunes Store is more involved compared to Google’s Play Store which is why it takes a little longer. Below are some tips which should aid in having your app approved with its first submission, although we do recommend you read the full App Store Review […]
Whether you are tossing up between epublishing your flipbook online or as an app, or have an existing online flipbook and are considering the benefits of adding an app, here are a few points outlining the benefits of creating an app for your publication which you may find of interest. Broader reach. An app is a […]
