Publishers can no longer ignore the fact that the reader’s environment is slowly but surely shifting from a print environment to a combination of print and digital, leading the way to several new business model options. The economic landscape of the publisher’s content now requires a shift in format from print to digital, and many […]
In a generation where you can hardly find anyone without a mobile phone in his or her hands, looking at ways in which your newspaper can benefit your readers via mobile devices deserves some careful consideration. The American Press Institute reported on March 17, 2014 that among all adult Americans, 56 percent reported using a […]
Many local newspapers have done an incredible job building community in their print editions through special sections that speak directly to their specific readers. Through a study to determine what community newspaper readers deem most important to them, University of North Carolina researchers found that above all, readers want to know their newspaper is the […]
Many questions come to mind for publishers when considering whether or not to invest in a digital archive for your magazine now: Is it wise to invest while print magazines are still in a phase of serious decline and digital editions have yet to make up for lost revenue? How could a digital magazine archive contribute to […]
